You’ve most likely heard that Google uses over 200 ranking factors when determining the position of a website in the search engine results.

In this series, I will talk about each of the 200 Ranking Factors in the Google Algorithm and what impact it might have on your website.

Each ranking factor holds a different weight in the ranking of your website.

It’s important to mention that no one except for Google knows the exact ranking factors and the weight they hold, but over the years some factors have been mentioned directly by Google and others have been speculated on because of A/B testing and correlations that have been made.