Google Analytics is a great tool to use as a Web master. The data Google provides can show you what people who are visiting your site like and dislike. That allows you to target your content to what your readers are looking for and in the end get far more traffic.

The video shows both ways of installing Google analytics, by WordPress plugin, and by code. Most WordPress users will prefer the plugin since it does not require you to upload anything to your server. You just choose the correct profile if you have more than one site, and the plugin takes it from there.

The video is published under “jerodmsf” on youtube.